Budweiser Clydesdale SuperBowl Ad: The Rest of the Story

Every year, the Budweiser Clydesdale ad is my favorite part of the Super Bowl. This year was no exception. The ad was moving, showing a Clydesdale colt growing up as he works with his trainer, then moves away to become a Budweiser horse, and later breaks away from the team to be reunited with his trainer on a street in Chicago. Anyone who has raised a child, a horse, or a dog, to see him grow and bloom and go out into the world will be moved by this ad. Click here to see the longer version that makes more sense than the edited version shown on TV.

The ad was not only moving, it was accompanied by one of my favorite songs, “Landslide”, sung by Stevie Nicks, the song that includes the line, “I’ve been afraid of changin’, ’cause I built my life around you.” In the Budweiser contest to name the colt, I entered the name “Bolder”. In the song, she sings, “Time makes you bolder, even children get older”. In the ad, over time the colt recovers from illness, grows up and becomes big enough and strong enough to join the Budweiser team. He becomes “Bolder”, bold enough to break away and gallop down the streets of Chicago to seek out his former trainer to say hi, and thanks.

I think the name “Bolder” is perfect for a Clydesdale, especially the one in the ad. But I found out that although the Budweiser team consists entirely of geldings, the foal in the video was female, a filly. She has been named “Hope”. Not a bad way to start the year, I guess, with “Hope”. But I think “Bolder” is a great name for a filly too. Just sayin’.

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